Meet Noscroll, an AI Bot That Curates Your Online Information
The Problem: Information Overload and "Doomscrolling"
Many individuals find themselves caught in a cycle of consuming vast amounts of online content, particularly from social media platforms like X (formerly Twitter). While these platforms can be informative and entertaining, they often come with negative side effects such as toxicity, brain rot, and emotional distress. This phenomenon, known as "doomscrolling," leads to users feeling overwhelmed and drained without necessarily gaining valuable insights.
The Solution: Noscroll AI Agent
Noscroll is a new startup offering an AI-powered bot designed to combat doomscrolling by acting as a personal information curator. The core premise is to outsource the task of browsing online feeds and news sources to an AI, which then delivers only the most important and relevant information directly to the user.
How Noscroll Works
- Onboarding: Users initiate the service by texting the Noscroll AI agent. They then connect their X account, granting the bot access to their likes, bookmarks, followed accounts, and posts. This allows the AI to understand the user's interests.
- AI Infrastructure: Noscroll utilizes a combination of off-the-shelf AI models running on proprietary infrastructure. These models are fine-tuned with custom prompting to develop a unique voice and communication style for the bot.
- Information Aggregation: The AI goes beyond just X, pulling information from a wide array of sources including news sites, blogs, Reddit, Hacker News, Substack, and even research papers. Users can also recommend specific sources.
- Personalized Digests: Instead of users spending hours scrolling, Noscroll sends curated news digests via text message at a frequency tailored to the user's preference (e.g., weekly for casual users, multiple times a day for news junkies).
- Content Format: Digests consist of links to articles accompanied by brief AI-generated summaries. Users can tap the links to read the full articles.
- Interactive Capabilities: Users can interact with the AI bot through natural language, asking questions and engaging in conversations about the news. The bot can also be added to group chats or Telegram groups.
- Breaking News Alerts: Noscroll is designed to identify and alert users to breaking news in real-time.
- Learning and Adaptation: Over time, the AI learns the user's preferences and refines its curation to deliver increasingly relevant information.
Use Cases and Target Audience
While Noscroll is particularly useful for individuals in the tech industry who need to stay updated on AI news and developments, its applications are broad:
- Niche Interests: Users can follow highly specific topics like anime industry news, local restaurant openings, or updates on their favorite bands.
- Professional Needs: Individuals who need to be highly informed about their field (e.g., journalists following local politics, job seekers tracking listings) can use Noscroll as a "deputy" to monitor their beat.
- General Information: Users can stay updated on reality TV, friends' posts, unread newsletters, and more.
Pricing and Availability
Noscroll is available for a monthly subscription of $9.99. A free sample digest is offered to allow users to customize their preferences and try the service for seven days. The company may explore variable pricing models in the future.
Founding and Future
Noscroll was founded by Nadav Hollander, formerly CTO at OpenSea, who was inspired to create the service after experiencing the downsides of extensive social media use. He co-built the bot with an open-source developer known as @z0age. The startup has reportedly attracted investor interest.