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April 8, 2026 • Lauren Forristal

Tubi Integrates Native App into ChatGPT

Tubi Integrates Native App into ChatGPT Tubi Integrates Native App into ChatGPT Tubi Integrates Native App into ChatGPT

Tubi is the first streamer to launch a native app within ChatGPT

Tubi, the Fox-owned streaming service, has announced the launch of its native app within ChatGPT. This integration aims to provide users with a more streamlined way to discover content from Tubi's extensive library of over 300,000 movies and TV episodes.

Key Developments:

  • First Streaming Integration: Tubi is the first major streaming service to offer a dedicated app experience directly within ChatGPT. While competitors have explored AI recommendations internally, this marks a new approach to content discovery.
  • User Experience: Users can install the Tubi app from the ChatGPT app store. By typing "@Tubi" in a prompt, they can make natural-language requests (e.g., "a thriller for girls' night" or "something funny") and receive instant, personalized recommendations linked to titles available on Tubi.
  • Strategic Pivot: This move signifies a strategic shift for Tubi, focusing on meeting users where they already are for information and answers, leveraging ChatGPT's massive user base (900 million weekly active users).
  • Previous AI Experiments: Tubi previously experimented with an in-house AI feature called "Rabbit AI" in 2023, powered by ChatGPT-4, but it was discontinued. This new integration represents a refined approach.
  • Industry Context: The streaming industry faces intense competition, making content discovery a significant challenge. This integration addresses that challenge by simplifying the recommendation process.
  • OpenAI's App Ecosystem: OpenAI launched the ability for developers to build apps within ChatGPT in October 2025, leading to numerous integrations from companies like Booking.com, Canva, Spotify, and now Tubi.

Related Initiatives:

  • Creatorverse Incubator: Tubi has also launched an initiative to support emerging content creators with promotional backing and potential funding for original shows debuting on the platform.

This development highlights a growing trend of integrating specialized services directly into large language model interfaces, offering users a more contextual and efficient way to access information and entertainment.