Apple to Pay $250M to Settle Lawsuit Over Siri's Delayed AI Features

Apple has agreed to pay $250 million to settle a class action lawsuit over how it marketed its AI features ahead of the iPhone 16 launch.

The Lawsuit Details

The lawsuit alleged that Apple:

• Exaggerated the breadth of features Apple Intelligence would bring, including a significantly upgraded Siri
• Created false impressions that advanced AI capabilities would be available sooner than they actually were
• Overstated readiness and functionality of promised Siri improvements that have yet to fully materialize

Key Claims

• Customers who bought iPhone 15 or iPhone 16 believed they were paying for cutting-edge AI tools that were not actually available at purchase time
• The lawsuit framed this as false advertising, claiming Apple's marketing influenced buying decisions based on incomplete or delayed features
• Apple did not admit wrongdoing but chose to settle rather than continue litigation

Settlement Terms

Eligible customers who purchased iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025 could receive:

• Up to $95 per device

Background on Apple Intelligence & Siri

• Apple unveiled Apple Intelligence in 2024 during WWDC
• The company has been touting a more advanced version of Siri since then
• Anticipated updates expected to help Siri function more like modern AI chatbots such as ChatGPT or Claude
• The upgraded experience is rumored to be powered by Google Gemini
• Newer reports suggest iOS 27 may let users choose from multiple third-party large language models

What's Next

The settlement arrives ahead of Apple's annual developer conference on June 8, when the company is expected to preview its AI-enhanced Siri.

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Key Takeaways:

• Apple faces consequences for overpromising AI feature timelines
• $250M settlement for false advertising claims around Siri AI capabilities
• Eligible iPhone 15/16 buyers may receive up to $95 per device
• Apple's AI-enhanced Siri preview expected at WWDC on June 8