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May 5, 2026 • Lauren Forristal

Etsy launches native ChatGPT app for conversational shopping

Etsy launches native ChatGPT app for conversational shopping Etsy launches native ChatGPT app for conversational shopping Etsy launches native ChatGPT app for conversational shopping

Etsy launches its app within ChatGPT as it continues its AI push

Overview

Etsy announced Tuesday the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of over 100 million listings.

Key Features

Conversational Shopping Experience

  • Natural Language Queries: Move beyond traditional keyword searches
  • Example: Instead of "wooden coffee table," users can ask "Help me find a Mother's Day gift under $100 for my mom who loves gardening"
  • Direct Integration: Users can tag @Etsy within ChatGPT prompts
  • Browse & Compare: Surface relevant product listings that users can click through to Etsy

Evolution from Previous Integration

  • Previous Attempt: Etsy was an early partner in ChatGPT's Instant Checkout integration (September)
  • Ended in March: Initiative didn't perform as expected, with low sales volume
  • New Approach: Building a native app within ChatGPT instead

Gift Assistant Feature

  • Testing beta conversational search experience within its platform
  • Acts as a personal shopper for gift discovery
  • Offers guided, conversational way to discover ideas and narrow preferences

Broader AI Strategy

For Shoppers

  • AI-powered discovery experience with curated collections
  • Conversational search capabilities

For Sellers

  • Product title and description generation tools
  • Writing assistant for drafting buyer messages
  • "Designed" label to identify AI-generated content (introduced 2024)

Business Performance

Q1 2026 Earnings Highlights

  • Revenue: $631 million (surpassed expectations)
  • GMV Growth: Up 6% year over year
  • Active Buyers: 86.6 million (first increase in two years)
  • Active Sellers: 5.6 million

Strategic Moves

  • Sold Depop to eBay for $1.2 billion (February 2026)
  • Focus on doubling down on core marketplace

Industry Context

Etsy joins growing list of companies building native apps within ChatGPT, including:

  • Angi
  • SeatGeek
  • Tubi
  • Wix

Developers have been able to build apps within the chatbot since October.