DoorDash Adds AI Tools to Speed Up Merchant Onboarding, Edit Photos of Dishes

DoorDash on Monday rolled out new AI-powered tools designed to help restaurant merchants streamline onboarding, improve visual content, and generate websites from existing listings.

Key Features

AI-Powered Onboarding

• Automated Listing Creation: Merchants can point the tool to their website, and it automatically extracts:
  • Photos
  • Store hours
  • Menu items
• Similar to Amazon's 2024 seller tool
• Merchants can review and edit all information before publishing

Enhanced Video Library

• Direct Ordering from Videos: Tag dishes in videos so customers can order items directly
• Performance Analytics: Shows total views, video-driven sales, and new customer acquisition metrics

AI Photo Editing Tools

• AI Retouch: Replace backgrounds, sharpen images, and optimize lighting without altering the dish itself
• AI Replate: Manipulates dish photos to look professionally plated, adjusting lighting and color
• Style Transfer: Merchants can provide reference images to apply specific visual styles to existing photos

Commerce Platform Enhancements

• Website Builder: Generate complete websites based on existing DoorDash content (menu items, photos)
  • Test results showed ~10% average order conversion rates
• Marketing Campaign Builder: Automate content creation, email outreach, and scheduling

Company Statement

"At DoorDash, we're constantly building tools to help merchants succeed, from their very first day on the platform, to every order after. These new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best: making great food and delivering incredible customer experiences." — Brian Tolkin, Head of Merchant Product at DoorDash