Meta says its business AI now facilitates 10 million conversations a week

Meta's business AI tools are experiencing explosive growth, facilitating approximately 10 million conversations per week as of late March 2026, a tenfold increase from 1 million at the beginning of the year.

Key Metrics and Growth

10 million weekly conversations facilitated by business AI tools (up from 1 million in early 2026)
8 million+ advertisers using at least one GenAI ad creative tool
3%+ higher conversion rates for advertisers using video generation features
$56.3 billion revenue in Q1 2026 (up 33% year-over-year)
$26.8 billion profit in Q1 2026 (up from $16.6 billion a year earlier)

Business AI Expansion

The growth comes as Meta recently expanded its business AI assistant beta program across:

United States
EMEA (Europe, Middle East, Africa)
APAC (Asia-Pacific)
LATAM (Latin America)

Monetization Plans

CEO Mark Zuckerberg hinted at future monetization:

"Business AIs today are currently free for most businesses on our messaging apps, but as we make more progress, we expect that we will also work towards establishing a longer-term monetization model."

The company is currently prioritizing scale over immediate revenue, offering these tools free to small businesses.

Technical Infrastructure

Meta is powering its business products with Muse Spark, the first large language model released under the Meta Superintelligence Labs division established in 2025.

New Product Launch

This week, Meta is launching the open beta of Meta Ads AI Connectors, which will allow advertisers to connect their Meta ad account directly to an AI agent.

Additional Revenue Streams

Meta's apps generated $885 million in revenue in the quarter, primarily from:

Paid messaging on WhatsApp
App subscriptions
WhatsApp Plus subscription (currently testing) offering custom icons, themes, and notification sounds