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April 29, 2026 • Sarah Perez

Google Photos uses AI to make the iconic closet from 'Clueless' a reality

Google Photos uses AI to make the iconic closet from 'Clueless' a reality Google Photos uses AI to make the iconic closet from 'Clueless' a reality Google Photos uses AI to make the iconic closet from 'Clueless' a reality

Google Photos uses AI to make the iconic closet from 'Clueless' a reality

Overview

Google Photos is introducing a new AI-powered feature that transforms photos of your clothes into a digital wardrobe, allowing users to create outfit combinations and virtually try them on—inspired by the iconic virtual closet from the 1995 film "Clueless."

Key Features

Automatic Wardrobe Creation

  • AI-powered scanning: Automatically creates a digital copy of your wardrobe based on clothing items appearing in your Google Photos library
  • Smart categorization: Filters items by category (tops, bottoms, jewelry, and more)
  • Mix and match: Allows users to combine different pieces to create new outfit ideas

Organization & Sharing

  • Digital moodboards: Save outfit ideas for different occasions (travel, events, date nights, work)
  • Social features: Share outfit combinations with friends
  • Collections integration: Feature will be accessible under "Collections" in the app

Virtual Try-On

  • Users can virtually preview looks by trying on items digitally

Availability

  • Launch timeline: Rolling out later this summer
  • Platform availability: Android first, followed by iOS
  • Location in app: Under "Collections"

Competition

The feature competes with existing apps including:

  • Acloset
  • Combyne
  • Pureple
  • Whering
  • Alta

Technical Considerations

  • Google did not provide detailed information about how the AI recognition works
  • The AI will recognize clothing and accessories from photos to create individual snapshots
  • Better results expected from well-lit, full-body photos or dedicated clothing photographs

Industry Context

The fashion industry and various startups have long attempted to recreate the "Clueless" closet experience. Google is betting that advances in AI technology will now make this accessible to everyday users, with the potential for improvement as AI continues to advance.